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Influencer Marketing:

Sometimes Less is More

July 14, 2017

Blogging is a familiar practice for many avid online users and has become an integral component of the Internet experience. Users can openly document their experiences, share opinions, disseminate information or even offer advice through online journals. With the incep...

July 14, 2017

Snapchats are ephemeral videos that expire after 24 hours. These videos last for less than a minute and they meet the millennials’ demand for instant gratification through the consumption of bite-sized information. In fact, Wall Street Journal has called it the new tel...

June 9, 2017

Two of the biggest social media platforms – Facebook and Instagram - dominate social media in both numbers and popularity. With an estimated 1.1 billion and 500 million monthly active users respectively, these tech giants provide the perfect platforms for brands to exe...

June 2, 2017

Since the inception of smartphones and internet penetration, the way people communicate has changed dramatically. The rise of social media provides brands with newer opportunities to engage their target audience.

However, a study from TNS revealed that one in five cons...

May 9, 2017

Influencer marketing had been thought by many as a new way of marketing, but this is quite the contrary. The idea of a person promoting a product that they like or had found useful has existed even before the idea of advertising started. Before making the choice to pur...

March 27, 2017

Influencer marketing is the new strategy for brands that want to expand their businesses. This is done by reaching out to target audiences via opinion leaders. These opinion leaders, also known as influencers, curate the content they post online according to specific c...

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