Case Study:

Toyota Indonesia Youtube Channel

Summary

캠페인 기간:

2017년 3월 1일 – 5월 17일

주요 목적: 도요타 인도네시아 유튜브 채널에 25,000명의 구독자 증가

주요 목표: 8개의 유튜브 동영상에서 누적 조회수 1,600,000회 도달

전략: 각 유튜버의 채널에 업로드된 트레일러 영상은 시청자를 도요타 인도네시아 유튜브 채널의 전체 영상으로 유인

influencers

04

YouTube

16

clips

08 x Trailer Clips 08 x Clips

SkinnyIndonesian24

SkinnyIndonesian24

Trailer 1 - Youtubers itu ngapain sih sebenarnya?

SkinnyIndonesian24

SkinnyIndonesian24

Trailer 2 - Q&A / Meet and greet

Raditya Dika

Raditya Dika

Trailer 1 - Dream on giveaway

Raditya Dika

Raditya Dika

Trailer 2 - Akhirnya diterima juga

Arief Muhammad

Arief Muhammad

Trailer 1 - Vlog #61, Sehari de Mobil (giveaway GoPro)

Arief Muhammad

Arief Muhammad

Trailer 2 - Vlog #66, Main ke panti asuhan

Chandraliow

Chandraliow

Trailer 1 - 3 Cara dapat iPhone 7 gratis tanpa kerja keras

Chandraliow

Chandraliow

Trailer 2 - Q&A Tim2one Pemenang iPhone 7!

SkinnyIndonesian24

SkinnyIndonesian24

Clip 1 - [Dream On] Youtuber itu ngapaen sih sebernernya?

SkinnyIndonesian24

SkinnyIndonesian24

Clip 2 - [Dream On] SkinnyIndonesian24 beneran wujudkan mimpi fansnya

Arief Muhammad

Arief Muhammad

Clip 1 - Vlog #61, Sehari Dimobil (Giveaway GoPro Hero5 Black)

Arief Muhammad

Arief Muhammad

Clip 2 - Vlog #66: Main ke panti asuhan (Pengumuman Giveaway)

Chandraliow

Chandraliow

Clip 2 - Drama Gapapa Jelek Penting Sombong Live On Theatre [Dream On]

Raditya Dika

Raditya Dika

Clip 2 - Akhirnya Diterima Juga! (Girl Dream On)

Chandraliow

Chandraliow

Clip 1 - Mimpi Chandraliow Diwujudkan Devinaureel? [Dream On]

Raditya Dika

Raditya Dika

Clip 1 - Dream On, Punya pacar Baru?

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